Mike Rowley founded Straight Down in 1989. What started as a small t-shirt company shortly grew into a full-range golf and lifestyle apparel brand that is now worn by some of the top athletes in the industry. Straight Down's love of golf translates into the products they make. For over 30 years, this family-owned business has built a brand that respects the tradition, history, and spirit of golf. They live and breathe the game.