goodr is committed to fun sunglasses. goodr started because they think working out is fun and your gear should be too. goodr is all about creating fun, fashionable, and functional sunglasses that everyone can afford. Looking at the sunglasses category, you'll find it full of overpriced, ugly product. goodr's goal was to create the best pair of fitness sunglasses for under $40 and they did it! The OG Running Sunglasses were Runner’s World Magazine’s Gear of the Year and Men’s Journal Gear of the Year! The BFG Sunglasses will be taking home the prize for Runner's World Magazine's Gear of the Year 2018 and goodr's newest release, Runway goodrs, will most likely win the award for the Best Pair of Sunglasses In the History of Mankind someday.