Their products tell a story.
Smartwool believes that time outside is valuable, restorative, and essential for everyone. When they started making socks back in 1994, Smartwool’s founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric, and started to craft the perfect Merino wool socks and apparel. #GoFarFeelGood
Smartwool believes that time outside is valuable, restorative, and essential for everyone. When they started making socks back in 1994, Smartwool’s founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric, and started to craft the perfect Merino wool socks and apparel. #GoFarFeelGood
